In 2009, after spending his entire career working for Bradesco Banco, Luiz Carlos Trabuco Cappi was elevated to the position of President of the company in the wake of the former number one bank in Brazil relinquishing its spot atop the industry to the competitor, Itau Unibanco. His exploits within the business have been well documented in his native Brazil, as well as throughout the entire world, and in 2015, Mr. Trabuco was named the executive of the year.
Continuing the trend of bold moves that Mr. Trabuco has made a career of delivering on, he decided, with the approval of Chairman of the Board Lazaro Brandao, to purchase the Brazilian branch of HSBC for $5.2 billion US currency. This bold move, would be essential in allowing Bradesco to maintain in the race for dominance within the Brazilian banking industry, as the acquisition on HSBC not only put Bradesco on part with Itau Unibanco in terms of deposits, assets and loans granted, but also ahead of their competition in terms of account holders, branch network, and total investment funds.
According to Mr. Trabuco, the acquisition of the Brazilian branch of HSBC has worked in tremendous favor of the company and its future outlook, achieving in one deal, what estimates suggest would have taken Bradesco in excess of six years through organic growth. The market position of Bradesco has always been a point of pride for the company, and after slipping to the number two spot behind rival Itau Unibanco, a significant course of action was deemed necessary for the greater growth of Bradesco. The latest power move by Bradesco had not been officially approved by the regulatory agencies at the time the information became public, but due to its speculated approval at the top of 2016, Mr. Trabuco was immediately placed at the forefront to be recognized as the Entrepreneur of the Year in Finance by Money magazine.
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Luiz Carlos Trabuco Cappi was born in Marilla in 1951 and received his formal education at the University of Sao Paulo in the Faculty of Philosophy, Science, and Letters. After his graduation Mr. Trabuco immediately began his career with Bradesco in 1969, beginning on the lower rung, and working his way to the top over time. While Luiz Carlos Trabuco Cappi had been a strong name to take over the Presidency at Bradesco for quite some time before it became official in 2009, it was the company falling behind in terms of market control that caused the Board of Directors at Bradesco to seek young and talented leadership, landing squarely on Trabuco’s name. Prior to becoming President, Mr. Trabuco had consistently shown a concerted effort to elevate the company and to eventually bring it back to the heights it once saw prior to Itau Unibanco’s ascension.
As the President of Bradesco, Mr. Trabuco usually arrives at the office at about 7:00 in the morning, and does not end his day until 6:00 in the evening. Although he usually leaves the offices at 6:00, his workday often extends far beyond this, culminating in the form of business dinners and other social events where business may be discussed, and groundbreaking deals closed. Upon taking over as acting President for Bradesco, Mr. Trabuco decided to sit down with the executives of each sector of the company in order to ensure that each faction would operate as a unite. The unique form of due diligence executed by Mr. Trabuco has allowed him to continue his winning ways, allowing this successful formula to trickle down throughout the company.
Find more about Luis Carlos Trabuco Cappi: http://epocanegocios.globo.com/Empresa/noticia/2017/08/trabuco-retomada-do-credito-depende-de-volta-do-pib-e-da-taxa-de-investimento.html