Some people call her the queen of unicorns for her luminous style. It is this very eccentric style that created the very popular makeup line known as Lime Crime. If you are unfamiliar with the makeup line, it’s all about distinct and radical colors of makeup that inspire you to not only think but look outside of the norm. It gives people all around the world a chance to express themselves freely, without “breaking the rules” as some would say.
Doe talked about Lime Crime with Galore magazine, and she has said that growing up she was always into hardcore colors. Ironically, she thought that she wasn’t good at makeup until she was well into her twenties. So the saying is true Practice makes perfect! In the year of 2004 Doe Deere needed a name for her online Amazon store, when she created Lime Crime. Today Deere has made it very clear that the name stands for color revolution, not being afraid to break the rules (makeup has no rules), and not being afraid to color outside of the lines. She has encouraged makeup lovers everywhere to have fun with makeup and not take it so seriously.
Doe has also shared an incredible perspective on what it’s like being a self made entrepreneur. She’s taken the negatives and the positives and learned from them to grow and improve her business. In a recent interview she was asked why she calls her fans unicorns? Doe stated “To me, unicorns are people who were born different, are aware of it and proud.” I find that to be the most inspirational thing anyone in the world of makeup has ever said. She truly is a woman with a vision and a fearless sense of style. Follow where she takes Lime Crime next on Facebook, and be sure to read her official blog ILoveLimeCrime.com.