JustFab has turn itself into quite the hip brand of online shopping that women appreciate. The company has developed a sense of style for capturing the news headline with one style of womens shoe selections or another. The company has grown to become one of the best well known brands that have successfully tied the knot which stemmed from two brand concepts. Learn more about JustFab: http://blogs.wsj.com/cfo/2016/06/08/fashion-unicorn-startup-justfab-inc-taps-cfo-with-ipo-experience/ and https://www.heels.com/shoe-brand/just-fab-shoes
Fabletics and ShoeDazzle are the two concepts that unified JustFab’s fame in a name. The Wall Street Journals wouldn’t even be able to come up with a better ending for two ideas that blended into success. The California based company has grown in a huge way in just a couple of years.
Projections estimate the company will surpass 650 million dollars in generated revenue. From 33 million in funding in 2011 the company has continued to take giant leaps. Some are even considering the company’s 7.2 billion dollar valuation in today’s numbers is disappointingly low for a company that is still growing so fast.
Celebrities have also help to boost the brands image. In 2013 Kimora Simmons, ex-wife of entertainment mogul Russell Simmons, aired “Kimora: House of Fab”. Her efforts pushed the JustFab brand name turned household name overnight on the map in many middle income households. Singer have also been known to design their own luxury brands via JustFab.
Acquiring competition has also been a succeful strategy that JustFab has pulled out of their arsenal. In 2013 JustFab acquired a big chuck of the competition in the marketplace by acquiring the shoe subscriptions service ShoeDazzle, although both companies did continue to operate independent of each other.
Just Fab other notable facts include the company’s ability to grow its subscriber base quickly. From 2011 to 2013 the company grew its membership from 4 million to 10 million by the end of 2013.